Thoughts on web development, design, and building better digital experiences.
Clients ask for a website; developers want to build a product. Here's how to bridge that gap, avoid over-engineering, and ship something that drives outcomes without sacrificing quality.
Paid traffic can grow awareness, but it doesn't make you rank. Here's a practical look at what really moves organic rankings and how paid advertising can support it without wasting your budget.
Are modern frameworks, component libraries, and utility-first CSS creating cookie-cutter websites? I examine why contemporary sites look identical and reveal why this might not be the problem everyone thinks it is.
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