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Thoughts on web development, design, and building better digital experiences.

Search Engine Optimisation Oct 2, 2025

SEO vs Paid Traffic: What Actually Helps You Rank Better?

Paid traffic can grow awareness, but it doesn't make you rank. Here's a practical look at what really moves organic rankings and how paid advertising can support it without wasting your budget.

Do Modern Frameworks Make All Websites Look the Same? The Truth About Web Design

Are modern frameworks, component libraries, and utility-first CSS creating cookie-cutter websites? I examine why contemporary sites look identical and reveal why this might not be the problem everyone thinks it is.