Thoughts on web development, design, and building better digital experiences.
Your site is slow and you don't know why. Here's a practical, step-by-step approach to finding and fixing the biggest performance bottlenecks without getting overwhelmed.
Accessibility isn't about compliance checkboxes or perfect audit scores. It's about not excluding people from using your website. Here are the basics that actually make a difference.
Clients ask for a website; developers want to build a product. Here's how to bridge that gap, avoid over-engineering, and ship something that drives outcomes without sacrificing quality.
Paid traffic can grow awareness, but it doesn't make you rank. Here's a practical look at what really moves organic rankings and how paid advertising can support it without wasting your budget.
Are modern frameworks, component libraries, and utility-first CSS creating cookie-cutter websites? I examine why contemporary sites look identical and reveal why this might not be the problem everyone thinks it is.
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