# Ross O'Neill

> Freelance web developer based in Perth, Western Australia. I build fast, accessible, well-maintained websites for clients across Australia and the UK. Specialities: WordPress (custom themes, classic editor + ACF, FSE block themes), Laravel, Astro, Vue, and the boring-but-vital stuff like performance, accessibility, schema, and long-term maintainability.

## Pages
- [Home](https://ross-oneill.com/): Overview of what I do and recent work.
- [About](https://ross-oneill.com/about): Background, how I work, and what I'm focused on right now.
- [Work](https://ross-oneill.com/work): Portfolio of recent client projects with case-study notes.
- [Plans](https://ross-oneill.com/plans): Website care plans from $200/month - hosting, security, backups, priority support, monthly content changes.
- [Blog](https://ross-oneill.com/blog): Articles on web development, performance, accessibility, and the business of building websites.
- [Contact](https://ross-oneill.com/contact): Get in touch about a project or maintenance work.

## Work / Portfolio
- [Margaret River Region](https://ross-oneill.com/work/margaret-river): Official tourism site for Western Australia's premier destination. Vue.js + WordPress.
- [Capes Foundation](https://ross-oneill.com/work/capes-foundation): Tourism / eco-experiences booking site for the Margaret River foundation. WordPress, PHP, Vue.js, SCSS.
- [Trocaire](https://ross-oneill.com/work/trocaire): Non-profit / charity site rebuild. WordPress, PHP, JavaScript, MySQL, with Mammoth.
- [BetMGM](https://ross-oneill.com/work/betmgm): Sports betting and casino blog platform. WordPress, ACF, PHP, with Mammoth.
- [Join PSNI](https://ross-oneill.com/work/join-psni): Government recruitment platform for the Police Service of Northern Ireland. Laravel + PHP, with Ardmore.
- [CMEWA](https://ross-oneill.com/work/cmewa): Chamber of Minerals and Energy of Western Australia. WordPress + Tailwind + ACF.
- [Fleet Street](https://ross-oneill.com/work/fleet-street): Publishing site. WordPress + PHP, with Mammoth.

## Blog
- [Accessibility Isn't Optional](https://ross-oneill.com/blog/accessibility-isnt-optional): Why accessibility is a baseline requirement, not a feature, and how to build it in from day one.
- [Building a Developer Product vs a Client Website](https://ross-oneill.com/blog/developer-product-vs-client-website): The mindset shift when you move from contract work to building your own product.
- [Claude Mythos and AI Website Maintenance](https://ross-oneill.com/blog/claude-mythos-ai-website-maintenance): What AI-assisted maintenance actually looks like in practice for client websites.
- [Do Modern Websites All Look Identical?](https://ross-oneill.com/blog/do-modern-websites-look-identical): On templates, taste, and why distinctive design is a deliberate act.
- [Local Business Websites: What Works](https://ross-oneill.com/blog/local-business-websites-what-works): What actually drives enquiries on small-business websites.
- [Performance Optimisation: Where to Start When Everything Feels Slow](https://ross-oneill.com/blog/performance-optimisation-where-to-start): Practical, step-by-step approach to finding and fixing the biggest performance bottlenecks.
- [SEO vs. Marketed Traffic](https://ross-oneill.com/blog/seo-vs-marketed-traffic): When to invest in SEO and when to spend on ads.
- [The Website Maintenance Conversation](https://ross-oneill.com/blog/website-maintenance-conversation): How to talk to clients about ongoing care without it sounding like a sales pitch.
- [WordPress Isn't the Problem](https://ross-oneill.com/blog/wordpress-isnt-the-problem): A defence of WordPress against the usual complaints, with caveats.

## Optional
- [Sitemap](https://ross-oneill.com/sitemap-index.xml)
- [Contact](https://ross-oneill.com/contact)